Visual Merchandising: Does it Matter for Your Brands?
The purpose of this research is to establish to what extent this visual merchandising strategies influencing consumers with a different cultural background in a highly competitive multicultural retail environment with an emphasis on the flagship store of Armani Exchange Regent Street, London. The author argues that the available models of consumer behaviour does not provide sufficient.
Visual Merchandising is creating visual displays and arranging merchandise assortments within a store to improve the layout and presentation and to increase traffic and sales. It can also be defined as the art of displaying merchandise in a manner that is appealing to the eyes of the customer. Store design, a creative commercial discipline, is a specialised practice of architecture and.
The Concept and Importance of Visual MerchandisingThe retail visual merchandising shares many of the same principles as advertising, graphic design, and interior design — the purpose of visual merchandising is to create a logical and visually pleasing environment that will grab attention and translate into increased sales. The basics are; a clean store, well lit, with merchandise displayed.
Visual merchandising is about presenting your retail space in a way that maximises your sales. Strategically presenting your products in your retail space helps you to create a unique identity for your business. You can set yourself apart from your competition by making your retail space warm, friendly and approachable.
Visual merchandising refers to the aesthetic display of the merchandise to attract the potential buyers, prompt them to buy and eventually increase the sales of the store. In simpler words, visual merchandising is the art of displaying the merchandise to influence the consumer’s buying behaviour.
Keywords: Atmospherics, Communication, Retailing, Shopping Experience, Visual Merchandising. Introduction: Visual Merchandising (VM) is the art of presentation, which puts the merchandise in focus. It educates the customers, creates desire and finally augments the selling process. This is an area where the Indian retail industry lacks adequate knowledge and expertise. This inadequacy is best.
THE EFFECT OF VISUAL MERCHANDISING ON FEMALE CONSUMER SHOPPING BEHAVIOR 2 Abstract The purpose of this qualitative research proposal is to investigate the effect visual merchandising has on female consumer shopping behavior. The retail industry is continually changing. Unless stores can differentiate themselves from their competitors, they will not survive in the retail sector. To give stores.