Press releases: What are they and how do you write a good.
I’d say about 20% of my press coverage has been a publication (online or in print) literally reprinting my press release. These sometimes will get added to the digital edition’s calendar or “Upcoming Events” or “What To Do This Weekend” section. Oftentimes the music reviewer runs out of time and needs to fill content. So your press release gets reprinted. If you have a kickass.
The first thing you need to have in order to write a perfect press release is something newsworthy. Be sure to make it relevant to as large an audience as possible. Collect all the information that will go into the press release, and use it to tell a story. Start with the most important news, and elaborate on that below. In other words, don’t bury the lead.
A good press release isn’t about your company, its products, or its achievements: it’s about a good news story. And if there isn’t a good news story, you shouldn’t be writing a press release. So just like any good journalist, you’ve got to find a way to spin a set of dry facts and events into a narrative that can grab the interest of a particular community of readers.
The dateline contains the release date of the press release and usually also the originating city of the press release. For online press release services like PRLog, the date stamp is automatic and should not be entered. Introduction The introduction is where the press release body starts. It is the first paragraph in a press release, that.
But writing a press release for social media is not like writing a traditional press release. Before digging in, however, it is important to note that social media press releases do not replace.
The Raven Blog. We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Improve your SEO and Content Marketing game. Content Marketing; Press Release Tips to Get You Noticed: 15 Journalists Tell You How. Written by Courtney Seiter and published July, 2013. We’ve all heard from plenty of PR geniuses about how to optimize your press.
Rule No. 1: Know How to Write a Press Release. If you have never written a press release before, you should consider using a professional writer or service. Press releases are about telling a story, your story. The truth is that writing from a journalistic approach takes years of studying and practice. That’s not to say that any good writer.