Extension to Brand Category, an Exploratory Investigation.
This research paper attempts to critically review the literature on brand extension strategies. 39 research papers published in international reputed journals on business management have been thoroughly analysed and an effort has been made to gain key insights on brand extension strategies.
Brand extension, or using a brand that is already set in the market to join a new product category is a method that is often used in order to diminish the risks of introducing a new product. Choosing a right strategy when expanding a product category is primordial for a company.
Brand extension increases the visibility of brand. 6) In times of intense competition, to cover every niche, the best strategy available to companies is to go for brand extension. 7) Brand extension is helpful in catering lower or premium market segment. 8) When a company extends its brand name to another category, competitors.
Brand extensions must make business sense. Every brand extension should open a category for the firm. The whole point of brand extension is to efficiently and successfully enter a new category. A critical part of every brand extension research study is developing a brand plan.
Brand Extension Paper Research Strate, what to incorporate in a narrative essay, essay on tragedy and the common m, how to use personal examples in an essay.
Leave your Brand Extension Paper Research Strate tiresome assignments to our professional writers that will bring you quality papers before the deadline for reasonable prices. Qualified writers only Plagiarism free guarantee It'll take you just 2 minutes.
Expected prices play a major role in brand and line extension context. The research by Sung Youl et al (2003, 2005) has shown that expected prices may impact the extension’s overall perception of quality. Also that core brand prices, price variation among the brands in the extensions’ category, and price difference between core brand.